As one of the most comfortable contact lenses available, we wanted to get Londoners thinking about their eyeballs. We challenged them to do something they hate – make eye-contact with strangers. Using interactive ads and bespoke eye-tracking tech we challenged commuters to a real stare-off. If your eyes weren’t up to the challenge we gave you a free trial of our contact lenses.
Across the city interactive digital ads challenged commuters to a staring competition. Using cameras and cutting-edge eye-tracking tech, the posters knew when you blinked. If you couldn't hold the stare, you got a voucher for a free Alcon trial.
There were DOOHs which featured a selection of familiar cliché characters from public transport, and activation spots which allowed real people from across the city to go head to head.
