One Christmas Sainsbury’s brought back Mog the Cat, and sold a limited edition book to raise money for Save The Children. A CGI Mog was at the heart of their big budget Christmas TV ad. We wanted something which kept Sainsbury’s on people’s minds all the way up to Christmas. So with our audience’s help we made a second TV ad, starring them!
We asked people to share their storytelling skills with us, by uploading clips of them reading to their kids or their kids reading to them.
This got an amazing organic response with loads of real families sitting down together to read. We made and shared weekly best-of mini edits on social and we combined the very best reading moments into a TV ad which aired across Britain over Christmas.
Some of the shiny stuff:
