We used some Facebook wizardry and a joke-telling AI to revolutionise the way Walkers runs promotions.
The campaign centred around an on-pack prize draw. During Saturday night ad breaks, people were reminded to use their packs of Walkers crisps to enter the competition, with the winner announced live on TV at the end of the show they were watching.
With Whatsapp, Facebook and Snapchat to distract people, a boring SMS for entry just weren’t going to cut it anymore. Enter Walkers Win Live Chatbot.
Scan your pack of crisps with Facebook Messenger and let our chatbot take over.
This isn’t just any chatbot, it‘s a Saturday-night-TV chatbot – packed with gags, glitz and self-deprecation.
Then once you’ve entered the competition, the conversation doesn’t end. There are jokes about the shows you‘re watching, silly quizzes and ridiculous would you rather questions to play with. All to keep you entertained while you wait to find out if you’ve won.
